After you have found the KW's you want to target and have developed your pages, the next step is getting your site found and spidered. Need to do keyword research? or page development?

So you have a website full of great content that you want to share with the rest of the world, problem is... the site is not listed in any of the search engines. If you're not listed in the search engines it's hard to get any traffic to the site, therefore you have to get indexed. Luckily you're reading this, so you're on the right path. It's quite simple to get indexed, all you need is links from other sites. That's right... links. Don't pay to have your site submitted to "1000's of search engines", don't even submit your site to search engines for free... It's a waste of time. If you do make it into the index, (most times you will not) a lot of times the search engines will drop your site if you don't have links pointing to it. What you need to do is get links. The first place to go is the Open Directory Project. This is the best directory on the internet and you need to get your site listed there. Find the category that best fits your website and take time when you submit your site, make sure you follow the rules, especially the ones about only submitting to one category and writing a description that is not full of hype. You do not want your site banned from the ODP. Unfortunately this process can take quite a while, because the sites are processed by humans who volunteer. You could consider becoming an editor to get your site submitted, but I don't suggest that unless you are truely willing to be an editor after your site has been added. Another big directory is the Yahoo! directory. Unfortunately this one requires a $300 annual fee to be listed if you have a commercial site, but they guarantee they will review your site within 7 business days. There are numerous other directories some being free, others having a fee. Find them, submit your site and move on. Here is a good listing of directories and their prices. The next place to get easy links is in forums that are spidered and allow users to have signatures. Our forum is a great place for this. There are tons of forums out there so find a few that you are interested in and start posting. Another way to get links is by setting up reciprocal links pages. Basically you find websites that will link to you in exchange for you linking to them. Try to get the sites that rank high for the KWs you are targetting to link to you because these type of links seem to be valued more than links on non-relevant sites. Once you have a few links pointing to your site it is only a matter of time before your site will start showing up in the SE's. Next is considering how links can help your rankings.

One of the most important (Probably the most important) parts of SEO is getting links and in particular links with your KWs in the anchor text. For example a link like fantasy football has "fantasy football" as the anchor text and will help my favorite fantasy football site, The Fantasy Football Jungle, rank better for the KWP fantasy football. A link is like a vote from one site for another site. If a lot of sites link to your site it says "theoretically" that you have a good site. Natural linking is by far the best way to get links. The idea is that the content you have is so good that other sites want to link to yours because it adds value to their users experience. This is the best way because they don't require reciprocal links nor do they require your time other than creating the content that is so great. In the begining of a website natural linking can be quite difficult, mainly because not too many people know about your site. In this case you have to be more aggresive. Go and get reciprocal links, keep posting in forums where you can show a signature with your links in it, and keep trying to figure out ways to get more links. The link campaign can be tedious and very time consuming, but eventually you will start ranking for some of your keywords and some natural linking might start. Once that happens your life gets a little easier!

Page Rank (PR) is a term that comes up a lot when talking about links. It was first introduced by Google as a ranking of importance and is on a logarithmic scale ranging from 0-10. You get PR from pages that link to you and you give PR to pages that you link to. Not all links are equal. If you somehow managed to get Yahoo! to link to you from their home page your PR would jump to an 8 or 9. If you somehow managed to get a link from me on this page you would probably have a PR of 4 or 5. You can see your PR and the PR of all other pages by downloading the Google toolbar. You can compare your PR to that of your competitors and see what you have to do to compete with them. We have created a PR chart that shows you approximately how many links are needed from pages with a particular PR to achieve a particular PR. It's important not to get fixated on the PR of pages. Get links from pages even if their PR is not that great if the content matches the content of your site.

If you have a site or forum that is fairly busy, a fabulous way to get links is to sign up for the COOP Ad network over at Digital Point Solutions. The idea of this network is that you give text ad space on your site and you get text ads put on many different URLs with the anchor text that you choose. This network has helped numerous people achieve good results for KWs they are targetting. The amount of your ads that are shown depends on a few different things: The number of pages you have indexed in Google, your PR, the number of outbound links on your pages, etc. So, if you have a decent sized site you will get in return a decent amount of quality links.

After you have you site found and spidered you then have to track your site and fine tune accordingly.