As you can see from the results, the values and searched KWs shown are different for Wordtracker and Overture. It is generally thought that the keyword stems shown by Wordtracker are the ones you can trust. Wordtracker shows plurals of words where Overture does not, also the order of multi word keyword phrases (KWPs) are correct for the Wordtracker search, while they are not correct for Overture. The Overture results are still useful as long as you keep those points in mind when looking at the results. Now that you have a list of KWs and KWPs it is time to choose which ones to target with your search engine optimization efforts. This is sort of a tricky and time consuming task, but if done properly from the beginning the results will be well worth the time.

When you started your website you probably had a reason to do it (hopefully!). Your goal might have been to sell something, to share information, to start an online forum, etc. A big part of making any of these types of sites work is to supply your site with targeted traffic. Targeted traffic is traffic that would be interested in the topics of your web site. You want people who come to your site to be interested in what you offer. This is where a lot of thought has to be made. Say you started a website on how to get websites ranked higher for particular keywords. This is a favorite hobby of yours and you feel that you are an expert, which qualifies you to give advice on how to do this. When you look at the Wordtracker list you see right off the bat the KW "keywords" gets searched 491 times a day. Wow!, that's a lot of traffic. After you find a keyword that is searched often you have to look at the competition that is on the web for that particular KWP. This is where SEOGeeks.com will make your life a little easier. If you look on the left side bar you will see a link to our Keyword Analysis Tool. This tool gives you a value we call the Keyword Competition Indicator or KCI for any KW you put in. It also gives important information on the first 10, 20 or 30 sites that Google displays in its search results. For example if you put in the KW "finding keywords" the resulting table you see is as follows

The graphics are a little nicer for the real thing but this gives you an idea of what kind of output this tool gives. This shows the URL's of the top 10 sites, the number of links to each URL as shown by Google, the number of links for the domain as shown by Yahoo!, the PR of the page, the allinanchor:KWP ranking, the inanchor:KWP ranking and the no. of pages in each of the top 10 sites as shown by Google. It also shows the very cool KCI value. With time you will be able to evaluate these numbers and say if a decent ranking is achievable given the size and the number of links your site has. Also, check out the Website Analysis Tool, which will give you a better understanding of your sites' strength.

Now you decide whether or not you should target this KWP. If you think you can get a good ranking put it on your list of targeted KWP's, otherwise skip it until your site is a little more "powerful". You should go through this process for any of the KWP's that show up using the keyword suggestions tool. After sorting through many of these KW's you will find ones that you feel you will be able to get decent rankings for and that will provide a decent amount of targeted traffic to your website. Once you have this list in hand you should proceed to step 2: The development of your pages.