Alright, your site is coming along nicely. You have keywords that you are targetting, content pages that you have developed and your site is found by the search engines and is properly indexed. If any of these steps have not been accomplished consider steps 1, 2 and 3 The next step is to track the progress of your site and to fine tune accordingly.

The first thing you need to get is a good stat tracker. Statcounter is my favorite free one. It offers many different features to help you keep track of how your site is doing. You can see the number of unique visitors, pageviews, where people are entering your site, where they are exiting, keyword analysis, etc. A stat counter is an invaluable tool that you need if you expect to improve your site.

Another tool you should utilize is the Keyword Tracker at Digital Point Solutions. This tool does a search of the Google results and shows where you are located for a particular keyword. This is much easier than manually searching the pages to see if / where your site is listed.

The Google Watch Tool is another fun one that lets you quickly look at the SERPs, allintext, allinanchor and allinurl results for a particular KW. It also looks at the SERP's on numerous datacenters to see if your site is changing positions.

Analyzing where your site is with these tools will show you where more work needs to be done. If you are not as high for a KW as you would like you might have to go back to step three and find more links. Maybe you decide the keyword you are targetting is unachievable and decide to target a slightly different KWP in which case you have to go back to step two and reconsider your meta tags and on page optimization. In any event you need to continue to monitor your progress to ensure your site will continue to get stronger and show better in the SERPs. With the process and tools presented here you are well on your way! Good luck!